The success story of “Oleina” is based on the exemplary implementation of a carefully crafted plan to exploit a unique opportunity. By these means “Oleina” turned a US$ 5 million investment in 1995 into exit proceeds of US$ 220 million ten years later.
ILTA established an office in Kiev, Ukraine, in 1989 on the basis of a belief in both the impending implosion of the Soviet Union and the increase in grain production that would make Ukraine a major world exporter again. Once the trading operation in Ukraine was established, it was Ted’s strategy to develop it into an integrated agribusiness company.
DOEP, a sunflower crushing plant in Dnipropetrovsk, was identified as the best crushing plant in the former Soviet Union. In 1995, Ted acquired 67% of the plant, competing against major multinational companies . A refining and bottling plant was added with financing from the EBRD, and the “Oleina” brand was created. A thorough marketing plan was observed in order to develop its market penetration in the whole of the former Soviet Union from Odessa to St-Petersburg and from Moscow to Vladivostok. By 2000, Oleina was a market leader in the vegetable oil market in Russia and Ukraine and only second to the world’s most famous soft drink in terms of brand awareness.
By 2000, Oleina was a market leader in the vegetable oil market in Russia and Ukraine…
The achievement of the “Oleina” project was remarkable as it was implemented in a very hostile environment, in the absence of existing financing or distribution channels, and against the backdrop of 70 years of communist mentality. The company was successfully sold to Eridania Beghin-Say, a major multinational agribusiness group, which later sold its entire oilseeds division to Bunge, one of the few globally integrated agribusiness trading companies.
Ilta Grain Inc was established in British Columbia, Canada, in the spring of 2011.
The company specializes in buying pulses from farmers, processing them through four processing plants in the Saskatchewan region, and exporting them around the world.
ILTA Grain Inc developed organically: at first an experienced team, who also became shareholders; the acquisition of hard assets (processing plants); and the necessary investments in order to achieve first class quality standards.
In February 2014, the company was sold to a US private equity fund, realizing a return of over three times on the initial investment.